About Sarah Schumacher

I'm a designer and artist passionate about business & entrepreneurship, branding, coffee and Kansas City. I’m constantly consuming books and articles about business, productivity, science and tech and love to share. I’ve been helping small businesses look professional in print and online for over 10 years. Let’s talk about your idea.
founder + creative director

Why Your Printed Logo Looks Grainy (Raster vs. Vector Files)

Have you ever been handed a business card with a grainy logo? Maybe you had a brochure printed and your graphics didn’t look as crisp as you expected. Chances are your logo was in the wrong format. There are two main reasons for poor logo quality on printed materials: Your logo was created in [...]

Why Your Printed Logo Looks Grainy (Raster vs. Vector Files)2020-01-20T22:48:11-06:00

How to Set Up a Business Email Address

What’s one thing every entrepreneur needs (and dreads)? Email. You probably use your email account without a second thought. Then you start a business and realize you need to set up a new email address with a custom domain ([email protected]). How do you do that? Register a domain name (URL). Finding an available domain [...]

How to Set Up a Business Email Address2019-10-08T15:14:02-05:00

Broken Google Map on Your Website? Here’s Why and How to Fix It

Embedding a Google map on your WordPress website is no longer a simple (or free) process. Find out why and how this affects you. In May 2018, Google announced pricing plans for Google Maps. Beginning June 11, you’ll need a valid API key and a Google Cloud Platform billing account to access our core products. [...]

Broken Google Map on Your Website? Here’s Why and How to Fix It2018-12-07T14:04:22-06:00

What Is Website Encryption (SSL) and Why You Need It

Website encryption changed a lot in 2018, so I've updated this post with the current state of website encryption and SSL certificates. First, a quick explanation. We're talking about the lock icon that's displayed next to the URL in your address bar (see note at the end of this article about how this is [...]

What Is Website Encryption (SSL) and Why You Need It2018-12-13T13:19:50-06:00

G Suite Email Setup Instructions for All Your Devices

G Suite Email Setup Instructions for All Your Devices Products with higher adoption rates are often easier to integrate with other services. That's one of the biggest selling points for G Suite, which is simply a paid Google account using your own domain (y[email protected]). You can use all the features accessible with a [...]

G Suite Email Setup Instructions for All Your Devices2018-12-06T21:14:21-06:00

Advice for Freelance Designers and the Entrepreneurs Who Hire Them

I recently received an email from a new freelance designer about a project that hadn’t gone well. If you've been working in design for any length of time it's a familiar story, unfortunately. Client is a friend. Pricing is set within a certain range. Work begins, but the business partner has different ideas. [...]

Advice for Freelance Designers and the Entrepreneurs Who Hire Them2020-01-16T12:42:09-06:00
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